You are renting software you could own.
Almost every line on your software bill has an open-source equivalent that runs on hardware you control. Below is the list we work from. We are not guessing at these — we run every one of them ourselves, and we will show you any of them working before you decide anything.
Prices are the vendors' own published US list rates, checked in September 2026. Your actual bill depends on seats, volume, billing country and which tier you are on — which is what the review is for.
Monitoring and response
| What you could own | Instead of renting | Their list price |
|---|---|---|
|
Uptime Kuma
Uptime and endpoint checks
|
Better Stack, Pingdom, UptimeRobot | ~$50/mo at 30+ monitors |
|
Beszel
Host and container metrics
|
Datadog Infrastructure | $15 per host/mo |
|
Alerting to a phone
Incident routing
|
PagerDuty | $21 per user/mo |
Hosting and deployment
| What you could own | Instead of renting | Their list price |
|---|---|---|
|
Kamal
Zero-downtime container deploys
|
Heroku, Render, Fly.io | from $7 per app/mo, before databases |
|
Cloudflare Tunnel
Public access with no open ports
|
Load balancers, ngrok | $20/mo, or $0.0225 per load-balancer hour |
|
PostgreSQL, MySQL, Redis
Databases and caches
|
Supabase, Amazon RDS, Redis Cloud | from $25 per database/mo |
|
Private container registry
Build and image storage
|
GitHub Packages, Docker Hub | metered per GB stored and transferred |
Mail and identity
| What you could own | Instead of renting | Their list price |
|---|---|---|
|
Stalwart
Mailboxes on your own domain
|
Google Workspace, Microsoft 365 | from $7 per user/mo, forever |
|
Cloudflare Email Routing
Inbound routing and aliases
|
Per-mailbox licences for forwarders | a whole seat, per alias |
|
Self-hosted sending
Application and transactional mail
|
Postmark, SendGrid, Mailgun | $16.50/mo for 10,000 emails |
|
Vaultwarden
Password management
|
1Password, Bitwarden, LastPass | $4–$8.99 per user/mo |
Work and knowledge
| What you could own | Instead of renting | Their list price |
|---|---|---|
|
Outline
Team wiki and documentation
|
Notion, Confluence | $10 per member/mo |
|
Manage
Projects and to-dos
|
Basecamp, Asana, Monday | $59/mo flat, or $9–12 per seat/mo |
|
Scheduled automation
Jobs that run on their own
|
Zapier, Make | $89/mo at 5,000 tasks |
Data, storage and AI
| What you could own | Instead of renting | Their list price |
|---|---|---|
|
Immich
Photo and video library
|
Google Photos, iCloud+ | $9.99/mo for 2 TB |
|
MinIO
S3-compatible object storage
|
Amazon S3 | $0.023 per GB/mo, plus egress |
|
Ollama on your own GPU
LLM inference
|
OpenAI, Anthropic APIs | metered per token, forever |
|
Qdrant, pgvector
Vector search
|
Pinecone | from $20/mo |
So what does owning it actually cost?
Fair question, and the table above only shows one side of it. Here is a ten-person business paying list price for a fairly ordinary stack, against the same capability owned outright.
- Google Workspace Business Standard
- $140
- Dropbox Standard
- $150
- monday.com Standard
- $120
- Notion Plus
- $100
- 1Password Business
- $90
- Slack Pro
- $73
- Zapier Professional
- $89
- Datadog, 3 hosts
- $45
- Better Stack
- $29
- Postmark
- $17
- Open-source licences, all of the above
- $0
- A server that runs the lot
- bought once
- Domains and the odd paid tier
- a few dollars
- Someone to actually run it
- the retainer
The software is free. The server is a one-off. What you are really buying from us is the fourth line — somebody whose job it is to patch it, back it up, watch it and fix it. That is a monthly fee, and it is the honest cost of owning your own stack.
For reference, this site runs on a machine we already owned and costs $5.87 a month in actual recurring cash. Yours will differ. The review is where that number comes from.
The left-hand column is arithmetic on published list prices, not a claim about your bill — most businesses do not buy every one of these, and some negotiate. It is there to show the shape of the thing. Electricity and the hardware are real costs on the right-hand side and are not pretended away.
Where owning it is genuinely worse.
You would find these out eventually. We would rather you heard them from us, before you pay us anything, than discover them after a migration.
-
Self-hosted monitoring usually watches from one place.
The commercial products check from points of presence all over the world and can tell a regional network fault from a real outage. A single vantage point cannot.
-
An alert on your phone is not a pager.
There is no escalation policy and no on-call rotation unless you buy one. A business that genuinely needs somebody woken at 4am needs a product built for that, and we will tell you so.
-
The open-source tool usually does less.
The self-hosted monitoring stack does metrics and alerts. It does not do distributed tracing, anomaly detection or twelve-month log retention. If you need those, the subscription is doing real work.
-
Patching becomes your problem.
With software-as-a-service the vendor does it. Self-hosted, somebody has to — which is exactly why we sell maintenance, and why self-hosting without it is a bad idea.
-
Feature parity is rarely exact.
Self-hosted photo libraries have weaker search than Google's. Sharing with people who will not install an app is clumsier. These are real trade-offs, not marketing.
Which of these are you paying for?
That is the first question of the review, and the answer is usually longer than anyone expects. We will tell you which ones are worth moving, which are not, and what each would save. The review itself is free.
Book an efficiency review